The campaign website ‘iConnect@Work’ was set up by international ICT-distributor Tech Data. The campaign website contains information about the collaboration between Cisco and Apple and the advantages they provide for companies. By using marketing automation together with an inboundmarketing-campaign the three parties want to create attention to the stable internetconnection and the use of iOS-devices in the office.
ContentXperience supported the project iConnect@Work with inbound marketing, trafficgeneration, and content in the form of blogs, infographics, and whitepapers, among others. ContentXperience also provided webdesign.
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