What is a whitepaper?

A white paper is often a document consisting of ten to fifteen pages, aimed at colleagues and potential customers within a specific business segment. A particular theme is often highlighted. Whitepapers distinguish themselves from conventional advertising in the business world by providing the user with useful, “objective” information. Examples? Have a look at the white paper examples on our Resources page.

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Check our latest whitepapers

In recent years ContentXperience has gained extensive experience in composing and writing whitepapers. We have created whitepapers for organisations such as IBM, UNIT4, I-FourC, Mansystems, Axians, Magic Software and Driving Business (the content platform of BMW and Volvo, among others).

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Blogs

Blog 3 May 2018 | Content Xperience

ContentXperience bridges gap between marketing and sales with lead management portal

How to manage leads that were generated through digital marketing campaigns? Full-service marketing agency ContentXperience…

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Blog 12 April 2018 | Content Xperience

ContentXperience announces collaboration with marketing intelligence start-up IKUU

We are proud to present the start of an intensive collaboration between ContentXperience and IKUU. By combining marketing and…

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Blog 2 February 2018 | Annieke Hoekman

4 frequently asked questions about B2B lead generation

For B2B marketers lead generation is most important. Although it underlies all their activities, it’s not always clear what…

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