Inbound Marketing methodology

Attracting visitors 
A buyer persona helps when creating worthwhile content that answers questions that arise during various stages of the purchasing process.

Converting to leads
By offering relevant content, you try to ensure that a visitor’s data is retained, resulting in a qualitative lead. 

Closing the deal
Support sales when closing the deal by setting up processes that meet the goals and challenges of your prospective customer.

The customer as your brand’s ambassador
The ultimate goal is a long-term relationship with a customer who is not only happy with your product, but is also an ambassador for your company.

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Inbound Marketing in practice

We listen to the needs of our customers, think about their inbound marketing strategy and advise them on which content marketing campaigns they have to use at specific moments. This results in effective and creative projects that our team realises – together with the customer. See some examples of companies that we support in their inbound marketing.

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Customer in the centre

With buyer persona's

Understand the needs of your customer through the use of a strong buyer persona. Use the free template “How to create buyer personas”.

Download the free template

Blogs

Blog 2 February 2018 | Annieke Hoekman

4 frequently asked questions about B2B lead generation

For B2B marketers lead generation is most important. Although it underlies all their activities, it’s not always clear what…

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Blog 17 January 2018 | Malou Arends

Copywriting: the critical factor in content marketing

In a previous blog we wrote about the importance of design for the success of content marketing. The content with which you…

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Blog 3 January 2018 | Dennis Arns

How do I turn my online marketing activities into concrete results?

Online marketing is a wonderful profession, but of course you don’t do your job just for fun. After all, what you want is…

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Marketing Automation Partners