Inbound Marketing methodology
A buyer persona helps when creating worthwhile content that answers questions that arise during various stages of the purchasing process.
Converting to leads
By offering relevant content, you try to ensure that a visitor’s data is retained, resulting in a qualitative lead.
Closing the deal
Support sales when closing the deal by setting up processes that meet the goals and challenges of your prospective customer.
The customer as your brand’s ambassador
The ultimate goal is a long-term relationship with a customer who is not only happy with your product, but is also an ambassador for your company.
Inbound Marketing in practice
We listen to the needs of our customers, think about their inbound marketing strategy and advise them on which content marketing campaigns they have to use at specific moments. This results in effective and creative projects that our team realises – together with the customer. See some examples of companies that we support in their inbound marketing.
Infographic: content in buyers journey
Did you know that there are three phases in which your potential customer can be located? Is he orientating because he has a (business) problem, is he already…Download infographic
Whitepaper: creating your own content platform
A content platform has become a familiar concept to the marketing businesses. A content platform is a separate website where you share online knowledge and information with…Download whitepaper
Free template: create Buyer Personas for your business
It’s important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But how do you start researching and…Download template
Customer in the centre
With buyer persona's
Understand the needs of your customer through the use of a strong buyer persona. Use the free template “How to create buyer personas”.Download the free template
4 frequently asked questions about B2B lead generation
For B2B marketers lead generation is most important. Although it underlies all their activities, it’s not always clear what…Read more
Copywriting: the critical factor in content marketing
In a previous blog we wrote about the importance of design for the success of content marketing. The content with which you…Read more
How do I turn my online marketing activities into concrete results?
Online marketing is a wonderful profession, but of course you don’t do your job just for fun. After all, what you want is…Read more