Web versus Marketing Analytics

Web analytics measure things that are important to a webmaster, such as the load time of a web page and the number of pages viewed per visit. Market analytics, on the other hand, provide insight into business metrics such as traffic, leads and sales, and events (both on and off your website) that are important such as becoming a customer. Marketing analytics not only include data from your website, but from other sources such as email, social media and offline events as well.

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Blogs

Blog 3 May 2018 | Content Xperience

ContentXperience bridges gap between marketing and sales with lead management portal

How to manage leads that were generated through digital marketing campaigns? Full-service marketing agency ContentXperience…

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Blog 12 April 2018 | Content Xperience

ContentXperience announces collaboration with marketing intelligence start-up IKUU

We are proud to present the start of an intensive collaboration between ContentXperience and IKUU. By combining marketing and…

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Blog 2 February 2018 | Annieke Hoekman

4 frequently asked questions about B2B lead generation

For B2B marketers lead generation is most important. Although it underlies all their activities, it’s not always clear what…

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