The heart of a campaign

A landing page is a single web page with specific content about a product or event and is often the backbone of a marketing campaign. By referring to this page from emails, print mailings, social media posts and newsletters, people are sent to the landing page where they can find more information or are able to register via a form. Like to know more? Read more about the benefits of landing pages here.

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Landing page examples

We listen to the needs of our customers, think about their content and digital marketing strategy and advise them which content types to use on specific moments in time. This results in effective and creative projects that our team realises – together with the customer. See some examples here.

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Converting visitors

From call-to-action to lead

An important process in your inbound marketing strategy is to convert website visitors. When a website visitor clicks on a call-to-action, he’ll be automatically redirected to a landing page. A landing page is where content is supplied in exchange for information that can be used to further contact or tailor content specifically to the needs of the visitor. Once the visitor has filled out a form, he becomes a potential lead.

More about inbound marketing


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Blog 2 February 2018 | Annieke Hoekman

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Marketing Automation Partners