The heart of a campaign

A landing page is a single web page with specific content about a product or event and is often the backbone of a marketing campaign. By referring to this page from emails, print mailings, social media posts and newsletters, people are sent to the landing page where they can find more information or are able to register via a form. Like to know more? Read more about the benefits of landing pages here.

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Landing page examples

We listen to the needs of our customers, think about their content and digital marketing strategy and advise them which content types to use on specific moments in time. This results in effective and creative projects that our team realises – together with the customer. See some examples here.

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Converting visitors

From call-to-action to lead

An important process in your inbound marketing strategy is to convert website visitors. When a website visitor clicks on a call-to-action, he’ll be automatically redirected to a landing page. A landing page is where content is supplied in exchange for information that can be used to further contact or tailor content specifically to the needs of the visitor. Once the visitor has filled out a form, he becomes a potential lead.

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Blogs

Blog 3 May 2018 | Content Xperience

ContentXperience bridges gap between marketing and sales with lead management portal

How to manage leads that were generated through digital marketing campaigns? Full-service marketing agency ContentXperience…

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Blog 12 April 2018 | Content Xperience

ContentXperience announces collaboration with marketing intelligence start-up IKUU

We are proud to present the start of an intensive collaboration between ContentXperience and IKUU. By combining marketing and…

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Blog 2 February 2018 | Annieke Hoekman

4 frequently asked questions about B2B lead generation

For B2B marketers lead generation is most important. Although it underlies all their activities, it’s not always clear what…

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Marketing Automation Partners