Act-On, modern marketing for your business
The Act-On marketing platform offers you the tools you need to get the right messages to the right people at the right time. The software exists since 2008 and is aimed at the 21st century marketer. It offers a pleasant user experience with many possibilities and powerful results.
Act-On is one of the most affordable marketing automation tools with both inbound and outbound possibilities on the market. Furthermore, it integrates seamlessly into CRM systems including Salesforce.
Marketing automation with Act-On
New leads will appear on your radar at a personal level. This makes a personal follow-up possible and enables you to know exactly when potential customers are ‘ready for sales’. With the Act-On marketing automation software you can create the following components:
- Landing pages
- Email templates
- Email lead nurturing
- Lead scoring & management
- Trigger programs
Forrester research: Act-On leading marketing automation platform
Forrester Research published the report ‘Forrester Wave for L2RM Platform Vendors’ at the end of 2016. In this report the most important marketing automation platforms (‘Lead-To-Revenue Management’) were compared. Based on an extensive evaluation, Forrester Research qualified Act-On as ‘leader’.
Want to know more about marketing automation?
Do you find it difficult to choose de right marketing automation platform? Then please contact us. Our inbound marketing team has experience with various automation tools, with which they work for various customers on a daily basis. We are happy to provide independent advice on which tool fits your objectives, budget and current marketing situation best.
ContentXperience and Act-On
ContentXperience is Act-On partner and has successfully deployed Act-On’s marketing automation software for various customers.
Act-On in CX Academy
During CX Academy’s Act-On training we help you get started with this marketing automation software. Central to this training are the inbound marketing principles and how Act-On can automate these.