Mautic, open source marketing automation
Mautic arose from the idea that marketing automation software should not only be available for large organizations with high budgets, but free of charge for everyone. Over 50,000 organizations already use the platform, which has been ever-growing since it entered the market in 2015.
Because Mautic is open source, there are no license costs and it is possible to customize the software. A downside is that there is less support. However, because of the very active community and Mautic developers, there is a solid base for further development. Moreover, ContentXperience has in-house experts who can help you get started.
Special functions, Mautic:
- Enables you to integrate a banner, modal or popup into your website
- Offers a WordPress plugin that allows you to easily place tracking codes, forms and dynamic content onto your website.
- Provides an extensive list of out-of-the-box links with CRM systems, e-mail tools and social media channels.
- Lets you use an extensive API and webhooks that make it possible to exchange information with external applications.
Open source marketing automation
An open source marketing automation solution like Mautic can be the perfect addition to other open source software that you may already use, such as Drupal, WordPress or SugerCRM. If you like the open source principle and enjoy being supported by a community, Mautic is an excellent choice.
If, on the other hand, you are not a real computer wizard and would like to fully utilize marketing automation immediately, opt for a (more expensive) standard solution such as HubSpot or Pardot.
There is always the possibility to outsource the implementation, integration and maintenance of Mautic to an organization like ContentXperience. We can also help you with your content marketing strategy to achieve your objectives.
More information about marketing automation?
Do you find it difficult to choose the right marketing automation tool? Then please contact us. Our inbound marketing specialists work with various automation tools for a variety of customers on a daily basis. We are happy to provide independent advice on which tool fits your objectives, budget and current marketing situation best.