Always-on marketing: structurally target the right people to pique their interest
Random marketing is no longer interesting, ‘always-on’ is where it’s at. But if you ask one hundred marketers what always-on marketing is, you will receive one hundred different answers. What it…
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The basics for an effective content marketing campaign?
Content marketing works. It is a proven effective method to create awareness, inform your target audience and generate leads. But you don’t just become a trusted advisor, you need a good plan for…
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Marketing automation: the way to generate more leads
More leads, more conversions and more margin. Who doesn’t want that? A proven effective method to achieve this is the use of marketing automation. An instrument that has matured rapidly. More and more…
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Creating content? Ask yourself these 8 questions first!
Content is a very broad concept that you can interpret in various ways. Think of texts, but also videos, animations, infographics and even games. In theory anyone can create content. Put a few words…
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Efrym Willems new sales manager at ContentXperience
Efrym Willems started on May 1, 2020 as sales manager at ContentXperience. In this role, he will represent the interests of ContentXperience’s customers and prospects and serve as an important point…
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Getting started with inbound marketing
Inbound marketing is seen as the best way to be found better online and to convert visitors into leads and ultimately into customers. Not traditional, impersonal marketing, but people who come to you…
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4 frequently asked questions about B2B lead generation
For B2B marketers lead generation is most important. Although it underlies all their activities, it’s not always clear what the best practices are to provide sales with qualitive leads, since all…
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Copywriting: the critical factor in content marketing
In a previous blog we wrote about the importance of design for the success of content marketing. The content with which you approach your target audience is at least as important. The success of a…
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How do I turn my online marketing activities into concrete results?
Online marketing is a wonderful profession, but of course you don’t do your job just for fun. After all, what you want is to generate quality leads and attract new customers. Do your online…
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The basic elements of strategic marketing
“Sales is today’s cash flow. Marketing is tomorrow’s cash flow.” It is one of the simplest, but also clear definitions of marketing and sales. A description that clearly illustrates the different…
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Why outsource your content and marketing activities?
More and more companies are having their non-core business activities handled externally, a concept also known as ‘outsourcing’. Consider the outsourcing of payroll, ICT functions or HR activities…
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Inbound, content and online marketing: the differences
Often, terms such as “inbound marketing”, “online marketing” and “content marketing” are accumulated to one term or are used interchangeably. Wrong, because even though these terms have a…
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ContentXperience bridges gap between marketing and sales with lead management portal
How to manage leads that were generated through digital marketing campaigns? Full-service marketing agency ContentXperience has developed the solution: CX Leads, a web portal and online dashboard that…
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ContentXperience announces collaboration with marketing intelligence start-up IKUU
We are proud to present the start of an intensive collaboration between ContentXperience and IKUU. By combining marketing and business intelligence, IKUU offers a solution for marketing departments…
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Video as part of your marketing strategy
Online video has become an essential part of everyday life and is gaining in popularity daily. Did you know that online video can be an effective tool in your content marketing strategy?
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Eight webdesign trends to watch
Whether you’re a (web) designer, programmer or Internet marketer, everyone reacts to trends in their own way. In any case, trends in web design come and go. You shouldn’t let yourself be…
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Photo service Instagram, also interesting for content marketing
The success of the image application Instagram perhaps shows that a picture says more than a thousand words. According to research conducted by the firm Forrester, Instagram offers companies and…
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The basis of an effective content marketing campaign
Before you begin a content marketing campaign to generate leads, you’ll need to put some things in order. Don’t just start anywhere – without a good plan, a campaign is certain to fail and no…
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Four Marketing Automation pitfalls to avoid
Marketing Automation is more than a trend or buzzword. The statistics have proven this. It is a reliable technological solution that will change the future of marketing. But is Marketing Automation…
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Apps, an extension of your online marketing strategy
The “app” can safely be called a buzzword these days. It sometimes seems that your organisation has missed the boat if you don’t have an in-house app. The question is, is that really true…
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Five reasons you should start a content platform
A personal content platform is becoming a more familiar concept in business marketing. A content platform is a separate website on which you share knowledge and information with your target audience…
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E-mail marketing: six useful tips
E-mail has become an essential part of a modern marketing strategy: 66% of the Dutch population see e-mail as the most trustworthy digital marketing channel. E-mail is and will remain a crucial part…
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Why is the green screen green?
A green screen is ideal for recording and original business video. Let yourself be interviewed in front of the screen, after which animations or your company video can be added to support your story…
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Create powerful videotestimonials: 11 practical tips!
Visual content is becoming increasingly more important in engaging your audience with your brand. More and more companies realise the value in capturing their customer’s stories on screen. Do you…
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The difference between JPEG, GIF and PNG
We come across it often enough: a white area surrounding a logo on a website with a coloured background, a grainy line around a photograph of a product or a large photograph that causes a web page to…
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How do you set up an achievable plan?
Not only the deadline but the route towards completion is essential if you want your project to succeed. Proper planning is the most practical manner to achieve this. With proper planning, even the…
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Six tips for a perfect blog
What the most important points for your blog, which will make it more valuable for both your visitors and search engines? In this blog, we list a number of key elements and provide six tips for…
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6 tips pertaining to content marketing
How do you get started with content marketing and how do you ensure that your strategy is working? To answer these questions, we’ve listed the six best tips that will help make your content…
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Five tips to improve the findability of your website
You’ve developed a nice website. Next, you want to generate a lot of visitors to your website, interested visitors that can easily find your website via search engines. The largest search engine is…
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What does your website actually do for you?
The website is also referred to as your “sign board on the Internet”. At this point in time, your company doesn’t exist if it doesn’t have a website. But how is the website then used? Or…
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Write a business case, how do you do that?
Business cases are used on websites, in newsletters, brochures, flyers and other promotional material. How do you write a functional, targeted business case – one that appearsto be unprofessional…
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The value of newsletter statistics
Sending a newsletter is useful in informing customers and clients about new products or company projects. But who, exactly, is interested? Who reads the news, who clicks on “Read more” to read…
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The press release 2.0: The social media release
In order to reach your business’s social network as well as enriching a press release with social media information, videos, images and more, the traditional press release is no longer sufficient…
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What is Marketing Automation and what is it useful for?
Marketing Automation is still a relatively unknown term for many organisations. Nevertheless, it’s worth learning more about Marketing Automation if for no other reason than that it’s one of the…
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The difference between whitepapers and eBooks
Whitepapers and eBooks are generally used to generate leads to “educate” clients in the topic they are investigating. A frequently asked question is what the difference is between a whitepaper and…
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Important: your mission and core values
An organisation that wants to communicate effectively must have a clear mission. This is the first step you should, therefore, take when you want to create a marketing plan or change your company’s…
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The best content for social media
Experience shows that a company is most successfully profiled in social media when the content that is placed revealsthe company’s personality. Large as well as small companies can easily post good…
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What is an explanimation and why do you want one?
People no longer have the time or desire to read long lines of text. They want to receive information clearly and quickly. Moreover, people are increasingly focused on audio-visual elements. Customers…
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The advantages of landing pages
It is important to have a landing page for each marketing campaign. A landing page is a single web page with specific content about a product or event and is often the backbone of a marketing…
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Generate more traffic to your website
You’ve gotten it all done: You have a beautiful website for your business where your (potential) customers and clients can easily find information. Let the visitors come! But how do you ensure that…
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The success or failure of a company video
The importance of having and distributing good imagery is being increasingly acknowledged. Many organisations go along with the trend and focus on imaging to convey a message. But realising the…
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Guidelines for assessing text quality
Assessing the quality of text is commonplace for many associates and employers. Unfortunately, there are often differences of opinion when contrasting ideas about quality are raised. This often leads…
Read more The power of infographics
They’re all over the Internet and becoming increasingly popular: infographics. If you’re looking for a way to communicate information simply and clearly, an infographic is your solution. They are…
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Improve your online marketing
There are tools that allow us to see exactly who has viewed our website, which path visitors have followed while on our website and how long they have remained at a particular section of the website…
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Webdesign adapts
More and more websites are viewed on tablets or smartphones. People who regularly view websites on one of these devices know: nothing is more annoying than a website that is illegible or functions…
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Practical tips for determining your corporate identity
Recognition is acknowledgement, most certainly in the world of business. Recognition and acknowledgement are key words in justifying the company’s existence. In order to maximise visibility, this…
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Getting started with video marketing? 20 tips!
It’s a fact that video marketing is an increasingly important part of many company’s marketing plans. You can’t actually ignore this fact any longer. In this blog, you’ll find some fun, good…
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