4 frequently asked questions about B2B lead generation
For B2B marketers lead generation is most important. Although it underlies all their activities, it’s not always clear what the best practices are to provide sales with qualitive leads, since all…Read more
Copywriting: the critical factor in content marketing
In a previous blog we wrote about the importance of design for the success of content marketing. The content with which you approach your target audience is at least as important. The success of a…Read more
How do I turn my online marketing activities into concrete results?
Online marketing is a wonderful profession, but of course you don’t do your job just for fun. After all, what you want is to generate quality leads and attract new customers. Do your online…Read more
Inbound, content and online marketing: the differences
Often, terms such as “inbound marketing”, “online marketing” and “content marketing” are accumulated to one term or are used interchangeably. Wrong, because even though these terms have a…Read more
Video as part of your marketing strategy
Online video has become an essential part of everyday life and is gaining in popularity daily. Did you know that online video can be an effective tool in your content marketing strategy?
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Eight webdesign trends to watch
Whether you’re a (web) designer, programmer or Internet marketer, everyone reacts to trends in their own way. In any case, trends in web design come and go. You shouldn’t let yourself be…Read more
The basis of an effective content marketing campaign
Before you begin a content marketing campaign to generate leads, you’ll need to put some things in order. Don’t just start anywhere – without a good plan, a campaign is certain to fail and no…Read more
Four Marketing Automation pitfalls to avoid
Marketing Automation is more than a trend or buzzword. The statistics have proven this. It is a reliable technological solution that will change the future of marketing. But is Marketing Automation…Read more
Apps, an extension of your online marketing strategy
The “app” can safely be called a buzzword these days. It sometimes seems that your organisation has missed the boat if you don’t have an in-house app. The question is, is that really true…Read more
Five reasons you should start a content platform
A personal content platform is becoming a more familiar concept in business marketing. A content platform is a separate website on which you share knowledge and information with your target audience…Read more
Why is the green screen green?
A green screen is ideal for recording and original business video. Let yourself be interviewed in front of the screen, after which animations or your company video can be added to support your story…Read more
Create powerful videotestimonials: 11 practical tips!
Visual content is becoming increasingly more important in engaging your audience with your brand. More and more companies realise the value in capturing their customer’s stories on screen. Do you…Read more
Why outsource your content and marketingactivities?
More and more companies are having their non-core business activities handled externally, a concept also known as “outsourcing”. Consider the outsourcing of payroll, ICT functions or HR…Read more
The difference between JPEG, GIF and PNG
We come across it often enough: a white area surrounding a logo on a website with a coloured background, a grainy line around a photograph of a product or a large photograph that causes a web page to…Read more
How do you set up an achievable plan?
Not only the deadline but the route towards completion is essential if you want your project to succeed. Proper planning is the most practical manner to achieve this. With proper planning, even the…Read more
Six tips for a perfect blog
What the most important points for your blog, which will make it more valuable for both your visitors and search engines? In this blog, we list a number of key elements and provide six tips for…Read more
6 tips pertaining to content marketing
How do you get started with content marketing and how do you ensure that your strategy is working? To answer these questions, we’ve listed the six best tips that will help make your content…Read more
Five tips to improve the findability of your website
You’ve developed a nice website. Next, you want to generate a lot of visitors to your website, interested visitors that can easily find your website via search engines. The largest search engine is…Read more
What does your website actually do for you?
The website is also referred to as your “sign board on the Internet”. At this point in time, your company doesn’t exist if it doesn’t have a website. But how is the website then used? Or…Read more
Write a business case, how do you do that?
Business cases are used on websites, in newsletters, brochures, flyers and other promotional material. How do you write a functional, targeted business case – one that appearsto be unprofessional…Read more
The press release 2.0: The social media release
In order to reach your business’s social network as well as enriching a press release with social media information, videos, images and more, the traditional press release is no longer sufficient…Read more
What is Marketing Automation and what is it useful for?
Marketing Automation is still a relatively unknown term for many organisations. Nevertheless, it’s worth learning more about Marketing Automation if for no other reason than that it’s one of the…Read more
The difference between whitepapers and eBooks
Whitepapers and eBooks are generally used to generate leads to “educate” clients in the topic they are investigating. A frequently asked question is what the difference is between a whitepaper and…Read more
Important: your mission and core values
An organisation that wants to communicate effectively must have a clear mission. This is the first step you should, therefore, take when you want to create a marketing plan or change your company’s…Read more
What is an explanimation and why do you want one?
People no longer have the time or desire to read long lines of text. They want to receive information clearly and quickly. Moreover, people are increasingly focused on audio-visual elements. Customers…Read more
The advantages of landing pages
It is important to have a landing page for each marketing campaign. A landing page is a single web page with specific content about a product or event and is often the backbone of a marketing…Read more
Generate more traffic to your website
You’ve gotten it all done: You have a beautiful website for your business where your (potential) customers and clients can easily find information. Let the visitors come! But how do you ensure that…Read more
The success or failure of a company video
The importance of having and distributing good imagery is being increasingly acknowledged. Many organisations go along with the trend and focus on imaging to convey a message. But realising the…Read more
Guidelines for assessing text quality
Assessing the quality of text is commonplace for many associates and employers. Unfortunately, there are often differences of opinion when contrasting ideas about quality are raised. This often leads…Read more
The power of infographics
They’re all over the Internet and becoming increasingly popular: infographics. If you’re looking for a way to communicate information simply and clearly, an infographic is your solution. They are…Read more
Improve your online marketing
There are tools that allow us to see exactly who has viewed our website, which path visitors have followed while on our website and how long they have remained at a particular section of the website…Read more
More and more websites are viewed on tablets or smartphones. People who regularly view websites on one of these devices know: nothing is more annoying than a website that is illegible or functions…Read more
Practical tips for determining your corporate identity
Recognition is acknowledgement, most certainly in the world of business. Recognition and acknowledgement are key words in justifying the company’s existence. In order to maximise visibility, this…Read more
Getting started with video marketing? 20 tips!
It’s a fact that video marketing is an increasingly important part of many company’s marketing plans. You can’t actually ignore this fact any longer. In this blog, you’ll find some fun, good…Read more