ContentXperience bridges gap between marketing and sales with lead management portal
How to manage leads that were generated through digital marketing campaigns? Full-service marketing agency ContentXperience has developed the solution: CX Leads, a web portal and online dashboard that can be linked with any marketing automation environment. It provides lead qualification and enables you to enrich inbound lead data. With CX Leads, ContentXperience perfectly bridges the gap between digital marketing campaigns and sales follow-up.
Understanding lead results
Marketing and sales managers increasingly face the challenge of working closer together in the commercial process. This growing market demand for more insight into lead results from digital (inbound) marketing campaigns led to the development of CX Leads. It ensures a better connection between sales employees and the various digital marketing activities within an organization.
For sales employees and their managers gaining insight into the leads that are generated by certain marketing campaigns is very important. The lead score and qualification that apply to these leads also need to be taken into account. It ensures that sales can properly follow up the efforts of the marketing department.
Because CX Leads opens data from virtually every marketing automation environment (such as HubSpot, Salesforce Pardot, Act-on, Oracle Eloqua, Mautic), it contains a lot of valuable sales information that can be further enriched by the sales employee.
External sales follow-up
With CX Leads, marketing departments that cooperate with external telemarketing agencies for their sales follow-up can offer a protected environment. In this environment, the telemarketer can work with the leads that were generated through the digital marketing campaigns. Granting access to corporate CRM systems is unnecessary due to the use of CX Leads.
Integration with marketing analytics
Lead management portal CX Leads is fully integrated with IKUU marketing analytics. IKUU creates a clear overview of all results in the field of online marketing, social media, marketing automation and e-mail. These IKUU-reports can be obtained through CX Leads and offer sales employees even more relevant information for the follow-up of their leads.Back to the blog overview