Integrated campaign with online commercials
For Cisco, we have had the opportunity to develop a great through-the-line campaign for the Dutch market. The briefing was a strategic brainstorming session with product, sales and marketing. This led to the ‘The future is today’ campaign. Building awareness with a primary need for lead generation. It has become a complete partner program with online commercials, an extensive content flow, landing pages per partner, etc.
As an agency, we are extremely proud to be responsible for this concept, the creation and the content and campaign realization. The campaign has been successful through a shared energy with Cisco and the other agencies involved Madison Logic and IDG.