New brand identity and promotional material
VHP2 has been the first senior staff association in the Netherlands since 1949. Since then they represent the interests of professionals in the high-tech and ICT industry. An origin of which they are proud. ContentXperience has helped VHP2 with both the brand interior and the brand appearance. The first step in this was a corporate story.
Important keywords for this assignment are: personal, involved and member-central. Based on this starting point, we managed to create a nice corporate story. Subsequently, we have created a new corporate identity for VHP2, in which the color blue is central. Accent colors have been added to radiate diversity. We have also developed promotional material for this house style in the form of business cards, brochure, roll banner and newsletter template. The next step in this collaboration is adapting the website to match the new corporate identity and brand identity.
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