Marketing Analytics

As a marketer you can no longer get away with emotional decisions. Everything must be constructively substantiated and supported by data. Numbers do indeed tell all! An important step is determining the correct KPIs (Key Performance Indicators). These KPIs are the numbers which you will use to assess the performance of your campaign.

Watch this animation to see how ContentXperience and their partner IKUU can help you to acquire insight into your marketing efforts.

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Marketing strategy on the basis of campaign insights

Drawing up a marketing strategy that is driven by insights from earlier collected data: it is a major opportunity for every marketer. You can create a more complete picture by collecting and combining data. This knowledge gives you the possibility to base your marketing strategy on campaign insights, thereby increasing the effectiveness of your campaigns. It provides you with a complete overview of all your data, so that you know exactly where, when and the extent to which your campaign has been effective. It also increases the success of sales, because they are provided with a 360 degree view of the leads.

IKUU: insight through data

Our marketing analytics partner IKUU can provide you with the right advice and help you take a step in the right direction. The IKUU data platform will raise your entire company to a higher level and make data analysis affordable. IKUU offers 24/7 insight into what your marketing efforts actually deliver. IKUU’s consultancy adapts itself to exactly meet your requirements. So, if you are looking for a one-time discussion or advice on a weekly basis: you are most welcome. Don’t hesitate to contact us!

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Marketing analytics at ContentXperience

We listen to the requirements of our customers, and assist you with the use of marketing analytics for your marketing activities and advise you on how you can best interpret and use your data. This results in effective and creative projects that we develop together with our customers.


Would you like more information or are you curious about what we can do for you with regard to marketing analytics, then don’t hesitate to contact us!

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Marketing Automation Partners