Are you working out your marketing strategy for 2021? Captivating your target audience with premium content is the ultimate way to be successful, but could prove challenging…
In the coming months many organisations will be busy defining their annual plans for 2021. Marketers will also be specifying their objectives and the associated actions; next…
Random marketing is no longer interesting, ‘always-on’ is where it’s at. But if you ask one hundred marketers what always-on marketing is, you will receive one hundred…
Inbound marketing is seen as the best way to be found better online and to convert visitors into leads and ultimately into customers. Not traditional, impersonal marketing…
For B2B marketers lead generation is most important. Although it underlies all their activities, it’s not always clear what the best practices are to provide sales with…
Online marketing is a wonderful profession, but of course you don’t do your job just for fun. After all, what you want is to generate quality leads and attract new…
Often, terms such as “inbound marketing”, “online marketing” and “content marketing” are accumulated to one term or are used interchangeably. Wrong, because even…
Smart marketers do not start campaigns without a thorough idea. If a campaign doesn’t produce the desired results, than it’s a waste of your marketing budget. First of all…
Buyer personas are comprehensive descriptions of your most important customer (groups). Apart from demographic factors, the buyer persona contains wishes, goals and obstacles…
The buyer’s journey is the active process a potential buyer goes through before the actual purchase. During this (online) purchasing process, the potential customer goes…
Marketing Automation is more than a trend or buzzword. The statistics have proven this. It is a reliable technological solution that will change the future of marketing. But…
With so much information and so many possible combinations of metrics and reports to track, marketers tend to get overwhelmed trying to make sense of it all. But don’t let…
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