Infographic: content in buyers journey

Did you know that there are three phases in which your potential customer can be located? Is he orientating because he has a (business) problem, is he already familiarizing himself with a specific solution to his problem, or is he already making a decision on what he wants to buy? These stages are part of the ‘buyers journey’. For each stage (awareness, consideration and decision), there are guidelines for content that is best suited to offer.

Download this free infographic


In this free infographic you will find a practical overview and description of these phases. Moreover, you can read what content types, such as blogs, case studies and explanimations, you can offer the best at what stage.

Download this free infographic by filling out the form on the right.

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Marketing Automation Partners