Why quality content is the new clickbait: keep the attention of your website visitors
‘You’ll never guess what happened!’ Does this headline give you the chills? Then you’ve probably clicked on clickbait at least once. Website owners try to lure with…Read more
Seven Marketing Trends to Watch in 2021
Are you working out your marketing strategy for 2021? Captivating your target audience with premium content is the ultimate way to be successful, but could prove challenging…Read more
e-Book: Always-on marketing in 2021
In the coming months many organisations will be busy defining their annual plans for 2021. Marketers will also be specifying their objectives and the associated actions; next…Download whitepaper
Always-on marketing: structurally target the right people to pique their interest
Random marketing is no longer interesting, ‘always-on’ is where it’s at. But if you ask one hundred marketers what always-on marketing is, you will receive one hundred…Read more
The basics for an effective content marketing campaign?
Content marketing works. It is a proven effective method to create awareness, inform your target audience and generate leads. But you don’t just become a trusted advisor, you…Read more
Creating content? Ask yourself these 8 questions first!
Content is a very broad concept that you can interpret in various ways. Think of texts, but also videos, animations, infographics and even games. In theory anyone can create…Read more
Getting started with inbound marketing
Inbound marketing is seen as the best way to be found better online and to convert visitors into leads and ultimately into customers. Not traditional, impersonal marketing…Read more
Copywriting: the critical factor in content marketing
In a previous blog we wrote about the importance of design for the success of content marketing. The content with which you approach your target audience is at least as…Read more
Why outsource your content and marketing activities?
More and more companies are having their non-core business activities handled externally, a concept also known as ‘outsourcing’. Consider the outsourcing of payroll, ICT…Read more
Inbound, content and online marketing: the differences
Often, terms such as “inbound marketing”, “online marketing” and “content marketing” are accumulated to one term or are used interchangeably. Wrong, because even…Read more
Video as part of your marketing strategy
Online video has become an essential part of everyday life and is gaining in popularity daily. Did you know that online video can be an effective tool in your content…Read more