What is content marketing?
Content marketing is the creation and distribution of online and offline communication methods that are interesting for your intended audience. Consider, for example, blogs, e-books, white papers, e-mailings, social media messages, photos and videos. When producing these materials the emphasis is not on what you want to tell the customer, but on what your customer would like to know. In this way, you provide your target group with content that they find relevant and interesting, at the right time and via the appropriate communication channel.
Relevant content for your target group
It is becoming increasingly difficult for companies to attract attention. The vast amount of information that is presented to everybody every day, results in the receiver actually absorbing less and less information. Think about it: how much can you still accurately remember from the last time you scrolled through your LinkedIn timeline? It is therefore even more important in this attention economy that your content perfectly matches the requirements of your target group.
Describe your most important customer groups
In order to write content that is of sufficient interest for your target group, it is important that you acquire in-depth knowledge about your target group(s). This is the only way to discover and understand their interests and concerns. So, answer the following questions: which information do they like? What form of content do they most like to consume? Via which media do they read this content and how do they themselves search for content? To get a clear picture about these question, carry out a buyer persona analysis and draw up a buyer persona. This is an extensive description of your most important customers and customer groups.
Create content? First ask yourself these 8 questions!
Content is an exceptionally broad concept that you can implement in various ways. For example, texts, but also videos, animations, infographics and even games. In theory anybody can make content. Write down a few words on paper and you have content. The challenge is: how can you produce really good content?
Content marketing at ContentXperience
We listen to our customers’ requirements, assist in developing their content marketing strategy and advise them about which content marketing campaigns they should run at which time. This results in effective and creative projects that our team creates together with the customer.
Would you like more information or are you curious about what we can do for you, then don’t hesitate to contact us!