The importance of a business blog is well appreciated these days, while actually getting associates to write anything is next to impossible. Writing a blog is not really one…

Do you want to explain to your client or customer why they need to purchase your specific technology, product or service? The white paper is probably the best form of content…

Your customer’s experience and satisfaction obviously is the most important criterium. A good story sells itself. Gaining new customers is most effectively achieved via…

Copywriting for your web content is not just a question of putting words together. It’s about choosing the right words and the right tone. The message must hit home. This…

There are an infinite number of channels available from which to obtain and deliver information these days: television, social media, radio, magazines, newspapers and so on…

Digital newsletters (eZines) are delivered at no cost and offer good and valuable information about your business, product or service. Sending newsletters is therefore an…

Every entrepreneur and (online) marketer wants attention with his/her business, product or website. That’s why millions of press releases are sent to the media every year. A…