Marketing

Why quality content is the new clickbait: keep the attention of your website visitors

‘You’ll never guess what happened!’ Does this headline give you the chills? Then you’ve probably clicked on clickbait at least once. Website owners try to lure with…

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Lead generation in IT: distinctiveness as your starting point

It’s the big challenge for IT companies that want to generate leads: being distinctive. How to stand out to potential customers? How to position yourself as thought leader…

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Seven Marketing Trends to Watch in 2021

Are you working out your marketing strategy for 2021? Captivating your target audience with premium content is the ultimate way to be successful, but could prove challenging…

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e-Book: Always-on marketing in 2021

In the coming months many organisations will be busy defining their annual plans for 2021. Marketers will also be specifying their objectives and the associated actions; next…

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Always-on marketing: structurally target the right people to pique their interest

Random marketing is no longer interesting, ‘always-on’ is where it’s at. But if you ask one hundred marketers what always-on marketing is, you will receive one hundred…

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Getting started with inbound marketing

Inbound marketing is seen as the best way to be found better online and to convert visitors into leads and ultimately into customers. Not traditional, impersonal marketing…

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The basic elements of strategic marketing

“Sales is today’s cash flow. Marketing is tomorrow’s cash flow.” It is one of the simplest, but also clear definitions of marketing and sales. A description that clearly…

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eBook: Inbound Marketing Analytics

With so much information and so many possible combinations of metrics and reports to track, marketers tend to get overwhelmed trying to make sense of it all. But don’t let…

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Whitepaper: outsource your marketing

Various and different tasks are now being outsourced to external parties (think about your payroll administration or your ICT management). But have you ever considered…

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How do you set up an achievable plan?

Not only the deadline but the route towards completion is essential if you want your project to succeed. Proper planning is the most practical manner to achieve this. With…

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6 tips pertaining to content marketing

How do you get started with content marketing and how do you ensure that your strategy is working? To answer these questions, we’ve listed the six best tips that will help…

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