‘You’ll never guess what happened!’ Does this headline give you the chills? Then you’ve probably clicked on clickbait at least once. Website owners try to lure with…
Are you working out your marketing strategy for 2021? Captivating your target audience with premium content is the ultimate way to be successful, but could prove challenging…
In the coming months many organisations will be busy defining their annual plans for 2021. Marketers will also be specifying their objectives and the associated actions; next…
Random marketing is no longer interesting, ‘always-on’ is where it’s at. But if you ask one hundred marketers what always-on marketing is, you will receive one hundred…
Content marketing works. It is a proven effective method to create awareness, inform your target audience and generate leads. But you don’t just become a trusted advisor, you…
Content is a very broad concept that you can interpret in various ways. Think of texts, but also videos, animations, infographics and even games. In theory anyone can create…
Inbound marketing is seen as the best way to be found better online and to convert visitors into leads and ultimately into customers. Not traditional, impersonal marketing…
In a previous blog we wrote about the importance of design for the success of content marketing. The content with which you approach your target audience is at least as…
More and more companies are having their non-core business activities handled externally, a concept also known as ‘outsourcing’. Consider the outsourcing of payroll, ICT…
Often, terms such as “inbound marketing”, “online marketing” and “content marketing” are accumulated to one term or are used interchangeably. Wrong, because even…
Online video has become an essential part of everyday life and is gaining in popularity daily. Did you know that online video can be an effective tool in your content…
The success of the image application Instagram perhaps shows that a picture says more than a thousand words. According to research conducted by the firm Forrester, Instagram…
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